Rich Product Quiz

Branching logic

Later questions depend on earlier answers, so a quiz stays short for everyone — most people answer four questions rather than the twelve it would take to cover every path linearly.

Weighted scoring

Score products against answers rather than mapping each path to one fixed result, so the recommendation degrades gracefully when nothing matches perfectly.

Email capture

Optionally gate results behind an email, or offer to send them. Gating raises capture and lowers completion, so it is a setting rather than a default.

Result pages

Show a primary recommendation with alternatives and the reasoning, then add the selection to cart in one action.

Skincare routine finder

Ask about skin type and concerns, and return a routine rather than a single product — which raises average order value because a routine is several items.

Technical product selector

For parts and equipment, ask about the application and constraints and return the compatible option, cutting the pre-sales support that questions like this usually generate.

Gift finder

Ask about the recipient and budget. Gift shoppers know least about your catalog and convert worst without help.