Case study

Fashion brand theme rebuild

A growing fashion retailer needed a maintainable Online Store 2.0 theme.

Faster mobile product pages and a simpler merchandising workflow for the team.

Legacy theme debt and slow mobile PDPs were limiting paid traffic efficiency.

Rebuilt the storefront on a modular theme architecture with prioritized LCP media and cleaner collection UX.

Faster mobile product pages and a simpler merchandising workflow for the team.

More work

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